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With London in bloom and the sun finally gracing us with its appearance, here at Tonic we’ve decided it really is time for all of our lovely customers to fully embrace all these spring vibes. We’ve also got three key Spring/Summer’17 trends covered that are realistic, achievable and fun:

  1. Florals: “Florals? For Spring? Ground-breaking” Yes, we all think of that infamous quote from ‘The Devil Wears Prada’ when confronted with florals yet again, but despite ‘ground-breaking’ probably not being the first word we would use to describe florals, this trend is without doubt the trend that, season after season, keeps on giving. So whether you’re a fan of ditsy prints or prefer something a little more statement-like, you’ll find the prettiest choice of floral motifs here at Tonic!

  1. Pastels: It’s only natural for us to lighten up when the temperature rises, and this season candy hues and neutral tones are having a moment. Chic and versatile, soft shades look fab when worn as a total look, but work perfectly with denim, dark blues and navy too. Pink is undeniably the star of the show, but if this apologetically sweet shade is not for you here at Tonic we have plenty of other soft shades that will give your wardrobe a fresh touch.

  1. Stripes: Like florals, stripes may not be the most original print on the scene, but it is definitely one of the most reliable looks and a timeless staple for many. This season however, stripes really are having a moment, appearing on many of the designer catwalks. To keep things interesting this season, look for stripes in all shapes and sizes. It’s no longer about having the perfect Breton top – here at Tonic you’ll find all kinds of statement pieces that will make stripes the talking point of your spring look.

Have you already embraced these trends are or are you just shifting off your winter layers? Well we’re betting the sun is here to stay so why not drop by our store to find some key Spring/Summer ’17 looks and much more!

We’re bringing the blog back! To kick-start our new series we are introducing one of the latest additions to Tonic, Cubic – a British-based brand focusing on quality materials and original designs for high-street retail pricing. Let’s get ourselves up-to-date and see which trends we are loving for the Autumn/ Winter 2016 seasons:

altuzarra fall 2016 clashing patterns
Altuzarra Fall 2016 Ready-To-Wear

#1 Bold Prints / Outerwear:

We can’t deny our love for the summer months, the air smells a little fresher and the world seems a little brighter, however the sunny days are few and far between and we love taking advantage of the lazy days that the winter months bring. The layering of textures and tones – and in this case patterns – is intriguing. Creating shapes and strong silhouettes and playing with textures is exactly what Cubic are doing for their Autumn/Winter 2016 Collection. This season it is no longer a faux-par to mix your polka dot coat with floral patterns and paisley prints, it’s being embraced! We will have lots of playful prints to share with you here at Tonic, so keep your eyes peeled!

 Cubic zebra and dalmatian prints

#2 The A-Line Mini Skirt:

We can all agree that London might be the last place one would think of sporting a mini-skirt – and whilst we’d usually agree, there’s just something a little special about this Double Face Mini Skirt by Cubic. Down to its black buckle detailing to its layered prints, its polka dot pattern and cut bring us right back to the 70’s. This season it’s all about the A-line cut, it’s chic and ready to wear. The possibilities are endless – whether you want to go for something a little more subtle or a little more daring there are many A-line styles out there that you’re bound to fall in love with!

Cubic – Double Face Mini Skirt


Grace & Mila Leopard Print Skirt / CUBIC


#3 Add A Little Couture To Your Wardrobe With The Ruffles!

Ruffles, ruffles, ruffles! Whether it’s ruffle necks, bell sleeves, a lettuce-edged hem, creating a bold but clean outline… we are out to make a statement with this trend, almost adding a couture touch to your high-street-style. We are definitely about subtle ways to make an average outfit incredible! It adds a dramatic element to any outfit and we cannot wait to see more of this around! Pass me up some ruffle sleeves immediately!


princess ruffle sleeve
[From Left to Right – Photo: Kim Weston Arnold /; Photo: Courtesy of Area; Yannis Vlamos / Photo:]

#4 Different Kind Of Denim?

Distressed, frayed hems, cropped wide leg jeans, whatever it is – we are getting experimental with denim this season, so look out for some wonderful styles of denim by Cubic and our other brands at Tonic. These choices are only making our wardrobe burst at the seams, as if it wasn’t already! Jeans are a necessity to the wardrobes of all of us, so why not dare to be a little different this season with some unexpected styles.  With these jeans they can always be dressed up and down for any occasion – with a pair of heels for an evening out with friends or even with a plain white T-shirt tucked in and some casual shoes.

Cubic hem pants
CUBIC – Special Washed Denim Jeans

Overall, we’re pretty obsessed with all of these trends right now, and look forward to seeing how people style them into their wardrobe. Don’t forget to follow us on Twitter and Facebook for regular updates!

At Tonic there is nothing we love more than having our lovely customers drop by to say hello – especially when they are amazing bloggers! A few weeks ago the impossibly dapper Joe Peters, author of the menswear fashion blog, came by our Fulham store to check out the sale and get a glimpse of our Spring/Summer ’16 collection – we think Joe wasn’t the least bit disappointed…

Joe Peters Tonic Visit 1

Looking his usual dashing self, Joe was wearing a sophisticated yet effortlessly stylish black ensemble… we love!


With a little help from Tonic’s store manager Mario, Joe had a meticulous look at all of our fabulous mens collections and picked out a few pieces to try on.


Joe was introduced to the likes of Garcia Jeans, Bertoni Of Denmark, Casual Friday, Red Soul and Blend – brands which suit Joe’s modern, elegant and well-suited style.

Joe Peters Tonic Visit 5

Unsurprisingly it was impossible for this stylish blogger to leave Tonic empty-handed! Head over to Joe’s blog to find out what he treated himself to and follow him on Instagram and Twitter for great style advice and inspirational outfits. Joe, thank you coming to visit us!

Don’t forget to follow us on Twitter and Facebook for regular updates and keep an eye out for our upcoming Spring / Summer ’16 collections…


Happy New Year everyone! Here at Tonic we are struggling to keep all of our new year resolutions (we have so many!) – but cannot wait to freshen up our wardrobes! With spring around the corner, what better time is there to come up with six nice n’ easy style resolutions for 2016 than by taking notes from Spring/Summer ’16’s gorgeous trends?

Style Resolution #1: Play Up Your Stripe Game

Style resolutions - stripes
Image Via Pop Sugar

We all know that stripes are a pattern that never goes out of style – this spring however, it’s set to be one of the star prints of the season after popping up in all the major designer shows. What’s different about it this time? Don’t be afraid to go way beyond your classic striped shirt. Slip into the trend with ease with these fabulous Coster Copenhagen trousers.

Style Resolution #2: Don’t Knock off Underwear as Outerwear (It’s easier than it looks)

Style resolutions - lingerie
Image Via US Elle

This naughty but nice trend has been coming and going for the past few seasons only to make a huge comeback this upcoming spring. Forget literal interpretation (as not of us all can aspire to be like the queen of underwear-as-outerwear, Lady Gaga), take inspiration from the catwalk looks and just think of all those times you thought your beautiful night gowns and sleepwear definitely deserved to step out of the bedroom. Our favourites? Sheer detailing, slip-on dresses and super soft silk separates.

Style Resolution #3: Take a Fresh Approach to Romance

Style resolutions - romance
Image Via Pop Sugar

This season is so much more than florals and sugar hues, it’s about embracing spring’s full bloom in the softest and freshest of ways. Think floaty dresses with a carefree and easy breezy feel. Designers embraced romance in a chic, girlie albeit elegant way, with gorgeous floral details and lightweight fabrics.

Style Resolution #4: Say Pleats Please

Style resolutions - pleats
Image Via Pinterest

Here at Tonic we are big fans of pleats and were thrilled to see how so many pleated showstoppers dominated the catwalks. A street style favourite, pleats come in all shapes and sizes but Spring/Summer ’16 sees them being small and as breezy as possible – making a super chic and flattering trend. Treat yourself to our beautifully bronzed and pleated Silvian Heach skirt.

Style Resolution #5: Metallics Aren’t Just For a Night Out

Style resolutions - metallics
Image Via Marie Claire UK

Why not inject some glamour into your everyday routine with sparks of metal and silver linings? Designers embraced shiny hues by inundating their collections with playful and even slightly futuristic separates, with silver in particular totally stealing the scene. If it’s all a bit much for you, the simplest way to tackle this shiny trend is with accessories – or go for a subtly chic shade with this pretty Lavand skirt.

Style Resolution #6: Go A Little Colour Mad

Style resolutions - red
Image Via Pop Sugar

Passionate red hues and vibrant citrus shades are set to conquer your Spring & Summer wardrobe – and we say if you can’t beat them, join them! This gorgeous Coster Copenhagen blouse will do just the trick. Spring and summer are all about feeling uplifted and because 2016 has just dawned upon us we believe there’s no better time to throw some bright colours into your life – which has been proven many a time to truly cheer people up. So what are you waiting for? It’s time to look and feel bright!

Happy New Year from the Tonic team! x

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As we mentioned in our last post Christmas comes early for some! We became Santa’s little helpers and gave out a few Tonic Christmas treats early to a few very lucky vloggers who have been good this year… A few days ago the gorgeous Charlotte, known as Charltom Wintale on her social media channels, opened up her amazing Ho Ho Holiday Hamper from SNS in her latest YouTube video. Full of amazing fashion and beauty products, Charlotte saves the best for last and looks absolutely delighted when at minute 17:26 she opens up the stunning dress by Dutch brand Pit that we gifted her. Featuring a faux-leather panel on the front, this pretty piece by Pit is a grown-up and miniamlistic take on the classic LBD, proving to be a super chic showstopper. Charlotte, we cannot wait to see you rocking this dress!

Charltom Wintale Holiday Hamper

If after watching the full video below you don’t feel like you can wait until Christmas day, why not treat yourself (and others) early and pay us a visit or have a cheeky online browse? Go on – we won’t tell! Don’t forget to follow us on Facebook, Twitter and Instagram for the latest news.

Merry Christmas from the Tonic team x

Christmas is now only 4 days away and here at Tonic we are trying not to be naughty and open our Christmas presents early… However not everyone has had to wait and three very lucky vloggers got an early visit from Santa, which included Christmas Tonic treats! YouTube star Ellie, better known as NinkComPoop, was treated to a fab Ho Ho Holiday Hamper from SNS – a Christmas-fuelled box full of beauty and fashion goodies. Can you guess what our favourite present is? If you watch Ellie’s video at minute 6:50 she opens up a gorgeous dress by Dutch brand Pit – she goes ahead to show us just how perfect the dress is for her. Ellie, you look amazing! Grid prints have been huge the past few seasons and clearly have no intention of going anywhere just yet. Pit’s grid print dress has an edgy, rock chick feel and can easily be dressed up or down!

Ellie mentions at the end of her video that the dress is one of her favourite presents and ends her vlog by reading out the Christmas card we sent her. Apart from our lovely Pit dress, which other presents did you like? And can we all get a holiday hamper just like that too please? Don’t forget you can always shop at Tonic to treat yourself (and, ahem, your loved ones too) to your dream holiday hamper!

Watch the full video down below and don’t forget to stay in touch by following us on Facebook, Twitter and Instagram.

Merry Christmas from the Tonic team x